The "Oriental Red" attracts hundreds of thousands of students a year, why can industry "swim"

Recently, the Ministry of Culture and Tourism announced the list of 53 national industrial tourism demonstration bases, and China Yituo Dongfanghong Industrial Tourism Scenic Area was successfully selected. In order to guide the development of industrial tourism, enrich the supply of tourism products, and better meet the tourism consumption needs of the people, the Ministry of Culture and Tourism has launched the evaluation of national industrial tourism demonstration bases. Through the demonstration creation work, it guides the construction of industrial tourism products nationwide, promotes the in-depth exploration of industrial tourism resources in various regions, creates diversified industrial tourism products, and promotes the improvement of management and service levels.

Creating a distinctive tourism brand of "Oriental Red Industrial Tour"

In 2012, China Yituo fully utilized its industrial resource advantages and actively created a characteristic tourism brand of "Oriental Red Industrial Tour". In April of that year, the "Dongfanghong Industrial Tour" scenic area, centered around the "Dongfanghong Agricultural Museum" and China Yituo's main production line, began operating.

The "Dongfanghong Industrial Tour" scenic area is the first batch of national level industrial tourism demonstration sites in China, and also the core part of Jianxi Industrial Heritage Street, the only industrial heritage block among China's historical and cultural famous streets. The scenic area has two main themes: "Memory of the New China's Industrialization Process, Emotional Experience, and Red Classics", and "Centralized Exhibition of Modern Industrial Civilization". Among them, the Oriental Red Agricultural Museum invested and constructed by China Yituo is the first modern agricultural themed museum in China. The scenic area features the most advanced high-power wheeled tractor assembly line in Asia, the largest tractor cover base in China, and the Oriental Red Intelligent Creation Space, showcasing the development process of Chinese agriculture and the development process of China's agricultural machinery industry in a comprehensive and three-dimensional manner, Formed the unique charm of the Oriental Red Industrial Tourism Scenic Area.